Career Essentials
Career Essentials
Learn even more in your English language course
Expand your learning in specific subjects alongside your English language studies
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Career EssentialsOVERVIEW
Kaplan International offers students more than just a language; with our CAREER ESSENTIALS courses, you can expand your learning and acquire skills in specific areas alongside English language improvement.
Whether you're looking for an educational experience abroad that will help steer your next big decision in life, get a taste into a range of careers, or to keep building on your professional experience; our Career Essentials courses are the ideal solution.
These academic-based courses provide you with the perfect opportunity to improve your English, acquire industry-specific skills and build the stepping-stones required for success in your career.
Our courses are taught in English by experienced lecturers and tutors, and allow you to gain recognition for attending these academic courses with a certificate at the end of the program.
In addition you'll also gain the invaluable experience of learning a subject in English and gaining a set of more technical vocabulary.
The benefits of Career Essentials
- Gain up to 2 certificates from 1 experience abroad
- Combine learning English with career skills
- Build a better, more varied CV or résumé
- Gain skills in specific industries: business or marketing
- Get more value for your money
- Take advantage of classes taught by experts and tutors
The Career Essentials courses
- Introduction to Business
- Introduction to Marketing
* Students are welcome to take either or both courses
Course breakdown
- Length of course = 4 weeks
- 21 hours per week (15 subject, 6 academic skills)
- 2 hours of homework per day
- Access to K+ Tools and K +eXtra online learning materials, and K+ Clubs study groups
Why Choose This Course?
Gain up to 2 certificates from 1 experience abroad
Combine learning English with career skills
Build a better, more varied CV or résumé
Gain skills in specific industries: business, marketing, or both
Get more value for your money
Take advantage of classes taught by experts and tutors
Modules Available
Course Introduction to Business (4 Weeks) Course Outline ▼
Introduction to Business course outline
- Entrepreneurs and enterprise
- Business environment and analysis
- SWOT analysis
- The marketing mix
- Stakeholders
- Motivation
- Leadership styles
Course Introduction to Marketing (4 Weeks) Course Outline ▼
Introduction to Marketing course outline
- Marketing Analysis & Strategy
- Organisational Marketing and Buyer Behaviour
- Market Research
- Segmentation, Targeting and Positioning
- Creating Brand Equity
- Social Marketing and Ethics
- Global Marketing
Where is the course available?
Best for students who want an unforgettable study experience in one of the world’s most famous cities
- Make the most of central London, including designer shops, high class restaurants, trendy clubs and bars, and much more
- We offer a comprehensive range of English courses, from general English courses to Cambridge exam preparation
- Our school is housed in a beautiful 18thcentury building with state of the art facilities
Best for famous sports teams and cultural highlights including the Beatles
- Our school is only a short walk from several attractions, including the Cavern Club, the legendary venue where the Beatles used to play
- We offer a comprehensive range of English courses, from general English courses to IELTS exam preparation
- Excellent facilities with state of the art learning equipment and exciting, modern classrooms
Requirements to study Career Essentials
The course is available with any minimum 2-week flexible English course.
Students who have already booked in 2016 are welcome to also study on a Careers Essentials course.
If students choose to take a Career Essentials course as part of their Intensive Academic Semester or Year course, they will study the same amount of time but, in addition to improving language skills, will be able to gain a specialized Introduction to Business or Marketing certificate.
- Minimum age 16
- You will need a Higher Intermediate level of English
- These courses are available to all EU passport holders, or students on a Short-term study visa up to 6 months
- Career Essentials, as part of an Academic Year is only available to students with an EU passport
Course Outline & Start Dates
Pick which English course you would like to take
| Courses | 2016 Start Date | 2017 Start Date |
|---|---|---|
| Intensive Academic Year (9 Months)* | 4th January 26th September |
3rd of January 13th February 3rd April 12th June |
| Intensive Academic Semester (5 or 6 months) | 4th April | 3rd January 13th February 13th March 3rd of April |
| Flexible English | Any course start date at least 2 weeks prior to course start date | Any course start date at least 2 weeks prior to course start date |
* The Career Essentials course as part of an Academic Year is only available to students on an EU visa
Pick 1 or 2 Career Essentials courses
| Module | London Dates | Liverpool Dates |
|---|---|---|
| Introduction to Business | 01 Aug – 26 Aug 2016 24 April – 19 May 2017 31 Jul – 25 Aug 2017 |
04 Jul – 29 Jul 2016 27 March – 21 April 2017 03 Jul – 28 Jul 2017 |
| Introduction to Marketing | 04 Jul – 29 Jul 2016 27 March – 21 April 2017 03 Jul – 28 Jul 2017 |
01 Aug – 26 Aug 2016 24 April – 19 May 2017 31 Jul – 25 Aug 2017 |
Discover more about CAREER ESSENTIALS
Get in touch to find out if CAREER ESSENTIALS, or one of our other great English courses are right for you